Wired This Way

“The essential user’s manual for the entrepreneurial spirit.”

—Justin McLeod, Founder of Hinge

Creators are wired complexly…

In their lightest moments, they are passionate, ambitious, intuitive, and possess a host of other bright qualities. But entrepreneurial spirits are often victim of a darker side of their nature: they are particularly prone to mental health issues, stress-related illness, and other vulnerabilities of mind, body, and spirit.

The media has breathlessly chronicled the peaks and valleys of today’s creators—glorifying their strengths and villainizing their weaknesses—not realizing that the light and dark within entrepreneurs are two sides of the same coin. Wired This Way explores why the mental, emotional, physical, and spiritual distress among creators is not an indication of brokenness, but of a rich inner complexity that’s prone to imbalance. A creator’s struggles and strengths are one in the same, and the solution doesn’t come from without, but from within.

Using 10 archetypes found within the entrepreneurial spirit, readers will learn how to integrate their light and dark qualities for mental, emotional, physical, and spiritual well-being.

Rooted in psychology, neuroscience, mindfulness, and ancient wisdom traditions, Wired This Way is a user’s manual for self-understanding, self-acceptance, and self-care as an entrepreneurial spirit.

Praise for Wired This Way

“The essential user’s manual for the entrepreneurial spirit...I only wish I’d received this profound, comforting guidance when I began my journey.”

—Justin McLeod, Founder & CEO of Hinge

“Points the way to a healthier life as an entrepreneur, as the first step in any worthy personal or professional pursuit is being honest about one’s own experience.”

—Jon Staff, Founder & CEO of Getaway

“...this is a message that should be emphasized in universities, incubators, and institutions responsible for educating the next generation”

—Howard W. Buffett, Columbia University

“The psychiatrist’s dream come true—clinically robust, empathetic, and actionable.”

—Nina Vasan, MD, MBA, Director of Brainstorm: Stanford

“...deep insights and a road map for enhancing entrepreneurial success.”

—Harris Eyre MD Ph.D., Brain Health Entrepreneur, Neuroscientist & Innovation Diplomat

“...like a Canterbury Tales of entrepreneurs, you will soon be walking your journey with fellow pilgrims... she will show you that creativity and disorder go hand in hand.”

—Andy Dunn, Co-Founder of Bonobos & Founder at Red Swan Ventures

“If you are a parent, you read The Secrets of the Baby Whisperer. If you work with founders, you should read [Carson’s} Wired This Way.”

—Osnat Benari, VP, WeWork Labs

An endearing, ageless guidebook for the entrepreneurial spirit.”

—Martin Ditto, Founder & CEO, DITTO

“A unique formulation of a path to wellness and wholeness for entrepreneurs... she helps us to understand that entrepreneurs are not only people, but people who matter.”

—Michael Freeman, MD, Clinical Professor of Psychiatry, UCSF

“...a unique and much-needed perspective on the mental and emotional health challenges faced by those trying to create a new world.”

John Stokes, Founding Partner at Real Ventures

“Carson attends to the whole experience of being a creator—not just the photoshopped and edited versions we often see in the media... “

Luke Arthur Burgis, Professor at Catholic University & Author of Wanting

“Refreshingly unravels the oft-repeated platitude ‘bring your whole self to your work.”’

Jessica Straus, Venture Partner at Dundee Venture Capital & Kauffman Fellow

“Part self-exploration, part examination of the creative spirit, and part manifesto. But the sum is even greater than the excellent parts.”

Allen Gannett, Author of The Creative Curve

“She provides a clear message to any aspiring entrepreneur that IT IS OK TO BE YOU”

Jeff Reid, Founding Director & Professor, Georgetown University Entrepreneurship Initiative

“Should not only be required for anyone that aspires to build products in the 21st century, but also for those people who work with them...insights are relatable and rare. “

Chris Messina, Inventor of the Hashtag

“...a user-manual for the creative mind, and a guide for those who live in their wake”

Jason Silva, Futurist & Former Host of Host Brain Games

“If you are an entrepreneur, you MUST read this book if you want to understand yourself and succeed in business... you can’t afford not to.”

John Gartner, Ph.D., Author of The Hypomanic Edge

“Carson demonstrates the complexity of a creator’s mind...composed harmoniously to shape a beautiful work of art. Breathtaking.”

Christian Busch, Ph.D. Faculty at NYU & Author of The Serendipity Mindset